Without proposal graphics, a complex response is a dangerously dry read. To improve our win rates, we simply must pull our heads out of the sand and see the value of graphic design reaching well beyond the proposal cover page.
Value of Proposal Graphics
What value does a slick cover page and a few graphics provide? Do they make the proposal look good? Does that really matter?
One benefit of proposal graphics includes providing a sense of visual unity to the entire response. Without a doubt, proposal graphics can add a polish that text alone can’t convey. That’s a nice benefit, for sure, but where’s the value?
The Real Value
The real value of proposal graphics is far greater than making a proposal look attractive. Proposal graphics are the virtual tour guide of the proposal. When the reader sits alone with the proposal, the graphics are there to speak on the writer’s behalf. It’s their responsibility to:
Guide the reader from beginning to end.
Communicate the information clearly.
Elicit conversations about the solution.
Boost the persuasiveness of the proposal.
Proposal Experience Matters
When so much rides on the expertise of the graphic designer, experience really matters. To improve win rates, we rely on graphic designers with considerable, relevant proposal experience. For example, for Department of Defense (DoD) responses, we rely on the same artist that served Raytheon for over 17 years. He has a long history of being a major contributor on multi-million dollar wins. His work includes:
Command Post Platform
Colt Sniper Rifle Proposal
KC-10 Engine Support
Army Future Combat Systems
Joint Strike Fighter
C-130 Avionics Modernization
Combat ID System
Brigade Combat Team Modernization
Dragonfire Radio Division
Joint Battle Management
Forward Air Control System
Tactical Communications System
Starblazer Multi-Band ECCM
MXF-430 Multi-Band Terminal
Multi-Band Multi-Mission Radio
Complex engineering concepts
Extensive Photo Retouching
Trade Show Product book
Our graphic design professionals provide service for both commercial proposals and government proposals. They regularly produce:
Executive Summary Art
War Room Graphics
Trade Show Banners
Illustrations for Media Briefings
Slides for Oral Presentation
The Proposal Graphic Designer
Don’t expect to “clip art” your way through a high-value response. In this arena, graphic designers typically possess a Bachelor of Fine Arts Degree, at a minimum. They also have several years of proposal experience and strong portfolios of recent work.
They work as an integral part of the proposal team. Often, they’re involved throughout the business development life cycle, from capture management to oral presentations. Besides producing quality graphics, they’re also responsible for:
Working collaboratively with the capture manager, proposal manager and proposal coordinator.
Helping to establish scope, schedule, budget and the support required for the graphic art.
Participating in team reviews.
Interviewing technical personnel and subject matter experts.
Translating written and verbal comments into visual responses.
Maintaining configuration management and version control procedures.
Contributing to reuse libraries and lessons learned documentation.
Add an Experienced Designer to Your Team
Proposal graphics can add significant value to commercial and government responses. Let’s begin the conversation.